I interviewed key sales team members, did research and developed brand positioning documentation for Gorilla 76's client CK Power. This culminated in a mini site rebrand. Links to applicable documents are listed below. Brand positioning documentation Homepage About us Working with CK Power...
I developed the idea, led the creative process and wrote the sayings for Gorilla 76's client Your Labels Now. These are to be printed and included with each order of labels. ...
I wrote this for Gorilla 76's client Resource Label Group. Adoption of near field communication (NFC) — a smart two-way communication technology — is expected to triple by 2024. And as it grows and new applications emerge, we’re discovering that we’ve only grazed the surface as far as NFC’s...
I wrote this for Gorilla 76's client Resource Label Group. The global radio frequency identification (RFID) market for healthcare is expanding at a double-digit rate — and by 2022, it’s estimated to be worth $4.9 billion according to Grand View Research. This explosive growth stems back to...
I wrote this for Gorilla 76's client Spectra Contract Flooring. You can find the guide to vinyl flooring here. It’s been seven years since USFloors unveiled its COREtec product line. With the gift of hindsight, we know this was far from a routine product release. It...
I wrote this for Gorilla 76's client CK Power. You can find the full guide to NFPA 110 here. National Fire Protection Association standard 110 —the standard for emergency and standby power systems— outlines requirements for the installation and performance of backup power systems in emergency and...
I wrote this for Gorilla 76's client CK Power. Alta Equipment Company —one of the Volvo heavy-duty equipment companies in the country— is a long-standing partner of CK Power. Over the years, we’ve custom-built hundreds of units for their fleet, meeting the power and performance requirements...
SSM Health St. Mary’s in Richmond Heights is a Level III Neonatal Intensive Care Unit. Within its walls, mothers and their newborns —some born as early as 28 weeks— are fighting for their lives. And in 2016, we were awarded the contract for its standby power system. This...