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Why culture by default is hard to change

grace bueckendorf 19.04.2017 Business, Marketing
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I wrote this for Influence & Co.'s client, Acceleration Partners. It appears on Business.com.   Culture exists in every company, either by default or by design. And designing a positive culture, by default, is difficult. In many cases, companies inadvertently plant toxic elements of culture during startup...

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Prioritize or Perish: 6 Steps to More Effective Leadership

grace bueckendorf 19.04.2017 Business, Marketing
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I wrote this for Influence & Co.' s client, Mitchell. It appears on Business 2 Community.   You’ve spent the day putting out fires, extending deadlines, and scrambling from meeting to meeting. Untouched for days, your to-do list is gathering dust, and you feel totally unprepared for...

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VCs Want to See Product-Market Fit: Here’s How to Prove It

grace bueckendorf 19.04.2017 Business, Featured, Marketing
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I wrote this for Influence & Co.'s client, Tricent Capital. It appears on Entrepreneur.    For the world of venture capital, fall arrived long ago -- a fall in funding. In the first quarter of 2016, U.S. venture investment dropped 30 percent from its $17.3 billion peak in the second...

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Scope Creep Is Killing Your Bottom Line: Here’s How to Prevent It

grace bueckendorf 19.04.2017 Featured, Marketing
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I wrote this for Influence & Co.'s client, Drew McLellen. It appears on the Huspot Blog.    Picture this all-too-common scenario: You're 12 revisions into a client project, when you promised only four. You've now spent almost triple the time you intended on the project, which gives...

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Your New Year’s resolution: Get off the couch! (And into a bean bag chair)

grace bueckendorf 29.12.2016 Featured, Marketing
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The couch calls your name tenderly as your mother’s voice rings in your years, urging you to work out and lose the Freshman 15 35. You wanted to be more active in 2017, but binging on spiked egg nog and triple chocolate fudge cookies as you...

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FSR Allen Haines talks about why clients feel like family

grace bueckendorf 29.11.2016 Health, Marketing
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How did I get my start with EMT? Well, family has always been important to me. Before my daughter was born, I drove trucks, which forced me to be away from home a lot. I hung the hat on driving for a long time to...

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Commercial flooring for general contractors and architectural firms

grace bueckendorf 29.11.2016 Industrial, Marketing
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General contractors and architectural firms need a flooring partner they can trust from bid to delivery. In the search for such a partner, particular attention should be paid to a company’s level of experience. Experience adds value by reducing risk and providing stability (from both...

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How to finance your dark fiber network: Lease vs. IRU

grace bueckendorf 29.11.2016 Industrial, Marketing, Technology
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Before you decide to commence last mile construction for a dark fiber network, you need to find a financing solution that works for you. There are two main choices: dark fiber lease agreements and dark fiber indefeasible rights of use (IRUs). Both have their advantages...

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Email // bueckendorfgrace@gmail.com
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