Grace Bueckendorf | Hospitality

To see where NFC is today (and where it’s going tomorrow), look at this use case

grace bueckendorf 10.12.2019 Hospitality, Marketing

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I wrote this for Gorilla 76's client Resource Label Group. Adoption of near field communication (NFC) — a smart two-way communication technology — is expected to triple by 2024. And as it grows and new applications emerge, we’re discovering that we’ve only grazed the surface as far as NFC’s...

4 Lessons Airbnb’s Marketing Strategy Can Teach Hoteliers

grace 08.02.2016 Hospitality, Marketing

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Oh, the infamous Airbnb. For years, major hotels have taken comfort that it's left alone their most valuable travelers. Since its birth (and near-failure) in 2008, the home-sharing startup has targeted leisure travelers with the promise of authentic local travel experiences. But no more. Now valued...