Done right, inbound marketing nets a lot of traffic and converts a good number into leads — some qualified, some not. To indulge in a metaphor, inbound marketing is fishing with a net. Not every fish (lead) you catch will be a keeper (qualified). Your marketing team parses...
I wrote this for Gorilla 76's client Resource Label Group. 2018 will be a year of change for the pharmaceutical labeling and packaging industry. Up and down the supply chain, the pharmaceutical industry will work hard to achieve traceability per DSCSA standards. Greater consumer demand and...
I wrote this for Influence & Co.'s client, Tricent Capital. It appears on Entrepreneur. For the world of venture capital, fall arrived long ago -- a fall in funding. In the first quarter of 2016, U.S. venture investment dropped 30 percent from its $17.3 billion peak in the second...
I wrote this for Influence & Co.'s client, Drew McLellen. It appears on the Huspot Blog. Picture this all-too-common scenario: You're 12 revisions into a client project, when you promised only four. You've now spent almost triple the time you intended on the project, which gives...
The couch calls your name tenderly as your mother’s voice rings in your years, urging you to work out and lose the Freshman 15 35. You wanted to be more active in 2017, but binging on spiked egg nog and triple chocolate fudge cookies as you...