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Craft Brews in the Lou: The Saint Louis Brewery

grace bueckendorf 23.09.2016 Food, Magazine
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This is part of a St. Louis craft beer series I wrote for Detours Magazine, which ended up gracing the cover of the Summer 2016 issue. Go to page 30 for the story.  https://issuu.com/detours/docs/summer2016/1?e=0      ...

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A Kitchen Needs Its Chef: Why CEOs Should Lead Talent Acquisition

grace bueckendorf 23.09.2016 Business, Marketing
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There’s no magic recipe for talent acquisition, but there is a secret ingredient: the CEO. Think of your business like a restaurant. A great dish starts with quality ingredients. You wouldn’t want anyone but the chef to choose them, right? That’s exactly why CEOs must take...

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3 Steps to Becoming the Company Captain Without Sinking the Ship

grace bueckendorf 23.09.2016 Business, Marketing
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A CEO’s departure is like a captain leaving his ship. A smooth, amicable transition lets the company weather the storm; anything less destroys the boat. “With the CEO gone, who will steadfastly guide us through choppy waters?” employees wonder. Will the fresh CEO be an adept...

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Mischief Managed: How the Right PR and Marketing Can Turn a Crisis Into an Opportunity

grace bueckendorf 23.09.2016 Business, Marketing
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Is all publicity good publicity? Just ask Chipotle what it thinks after highly publicized E. coli outbreaks led to its first ever quarterly loss, thanks to a sales nosedive of 23.4 percent. Every industry has its nightmare PR situation, whether it’s food-safety issues for a restaurant...

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Field Service Representative reflects on two million miles of service

grace bueckendorf 23.09.2016 Health, Marketing
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Hi, I’m James, a Field Service Representative with Express Medical Transporters. On the surface, my job is to get people from point A to point B—I transport people to school and doctor’s appointments or take them to check off their grocery lists. But, in reality, my job’s...

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Privacy Shield Will Strengthen the Digital Marketing Industry, But We’ve Got Work to Do

grace bueckendorf 23.09.2016 Marketing, Technology
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The estimated $250 billion occurring annually in transatlantic digital trade spells growth and opportunity for media and technology companies. However, there is a lot of red tape involved in the ownership and transmission of sensitive consumer data. With the European Court of Justice striking down the...

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By the Book: Carla Kelly’s Strawberry Basil Scones

grace bueckendorf 22.09.2016 Food, Magazine
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I used to be an avid baker, but things changed a few years ago after I started a small kitchen fire with an errant kitchen towel. Since that not so holly-jolly Christmas, I’ve taken an extended hiatus from baking, but after spying this recipe for summery...

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Taking it to the streets: renowned food truck and restaurant brings Filipino cuisine to St. Louis

grace bueckendorf 22.09.2016 Food, Magazine
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This is a story on award-winning Filipino food truck and restaurant, Guerrilla Streetfood, that I wrote for Detours Magazine. Flip to page 20 for the story.  http://issuu.com/detours/docs/winter2015?e=0/32248632...

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