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3 Steps to Becoming the Company Captain Without Sinking the Ship

grace bueckendorf 23.09.2016 Business, Marketing
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A CEO’s departure is like a captain leaving his ship. A smooth, amicable transition lets the company weather the storm; anything less destroys the boat. “With the CEO gone, who will steadfastly guide us through choppy waters?” employees wonder. Will the fresh CEO be an adept...

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Mischief Managed: How the Right PR and Marketing Can Turn a Crisis Into an Opportunity

grace bueckendorf 23.09.2016 Business, Marketing
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Is all publicity good publicity? Just ask Chipotle what it thinks after highly publicized E. coli outbreaks led to its first ever quarterly loss, thanks to a sales nosedive of 23.4 percent. Every industry has its nightmare PR situation, whether it’s food-safety issues for a restaurant...

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Field Service Representative reflects on two million miles of service

grace bueckendorf 23.09.2016 Health, Marketing
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Hi, I’m James, a Field Service Representative with Express Medical Transporters. On the surface, my job is to get people from point A to point B—I transport people to school and doctor’s appointments or take them to check off their grocery lists. But, in reality, my job’s...

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Privacy Shield Will Strengthen the Digital Marketing Industry, But We’ve Got Work to Do

grace bueckendorf 23.09.2016 Marketing, Technology
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The estimated $250 billion occurring annually in transatlantic digital trade spells growth and opportunity for media and technology companies. However, there is a lot of red tape involved in the ownership and transmission of sensitive consumer data. With the European Court of Justice striking down the...

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Miss Missouri USA’s Picture-Perfect Proposal

grace bueckendorf 20.09.2016 Marketing, Wedding
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“The lesson here is always listen to your mom,” Landon Burke said of his romance with his now-fiancee, Sydnee Stottlemyre. See, his mother fell in love with Sydnee years before Landon did. Growing up, Sydnee had competed in pageants with Landon’s older sister and they had...

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Neanderthal HR Policies Don’t Cut It in the Modern Age

grace bueckendorf 20.09.2016 Business, Marketing
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I have an unpopular opinion — many businesses are still in the dark ages of human resources. What do I mean by this? I mean that about 95 percent of your employees have your company’s best interests in mind. But, too often companies “protect” themselves...

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Back-to-School List: Ruler, Pencils, Health Insurance

grace 13.08.2016 Health, Marketing
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It’s August, and if you have kids, you’ve probably built a back-to-school checklist. New backpack? Got it. Pencils? Done. Apple for the teacher? Check. But isn’t there something you’re forgetting? Health insurance. Kids share more than snacks at school, and comprehensive family health insurance gives families...

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4 Lessons Airbnb’s Marketing Strategy Can Teach Hoteliers

grace 08.02.2016 Hospitality, Marketing
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Oh, the infamous Airbnb. For years, major hotels have taken comfort that it's left alone their most valuable travelers. Since its birth (and near-failure) in 2008, the home-sharing startup has targeted leisure travelers with the promise of authentic local travel experiences. But no more. Now valued...

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