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Your New Year’s resolution: Get off the couch! (And into a bean bag chair)

grace bueckendorf 29.12.2016 Featured, Marketing
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The couch calls your name tenderly as your mother’s voice rings in your years, urging you to work out and lose the Freshman 15 35. You wanted to be more active in 2017, but binging on spiked egg nog and triple chocolate fudge cookies as you...

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How to Land Your Dream Job and Not Embarrass Yourself in the Process

grace bueckendorf 24.10.2016 Business, Marketing
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Let me be the one to break this to you: this ain’t your momma’s job market. Your parents lived in a mailroom-to-boardroom job market. No more. Fast forward to today and U.S. workers hold their jobs for approximately 4.4 years on average. Those born in the...

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Mischief Managed: How the Right PR and Marketing Can Turn a Crisis Into an Opportunity

grace bueckendorf 23.09.2016 Business, Marketing
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Is all publicity good publicity? Just ask Chipotle what it thinks after highly publicized E. coli outbreaks led to its first ever quarterly loss, thanks to a sales nosedive of 23.4 percent. Every industry has its nightmare PR situation, whether it’s food-safety issues for a restaurant...

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