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A Kitchen Needs Its Chef: Why CEOs Should Lead Talent Acquisition

grace bueckendorf 23.09.2016 Business, Marketing
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There’s no magic recipe for talent acquisition, but there is a secret ingredient: the CEO. Think of your business like a restaurant. A great dish starts with quality ingredients. You wouldn’t want anyone but the chef to choose them, right? That’s exactly why CEOs must take...

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3 Steps to Becoming the Company Captain Without Sinking the Ship

grace bueckendorf 23.09.2016 Business, Marketing
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A CEO’s departure is like a captain leaving his ship. A smooth, amicable transition lets the company weather the storm; anything less destroys the boat. “With the CEO gone, who will steadfastly guide us through choppy waters?” employees wonder. Will the fresh CEO be an adept...

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Mischief Managed: How the Right PR and Marketing Can Turn a Crisis Into an Opportunity

grace bueckendorf 23.09.2016 Business, Marketing
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Is all publicity good publicity? Just ask Chipotle what it thinks after highly publicized E. coli outbreaks led to its first ever quarterly loss, thanks to a sales nosedive of 23.4 percent. Every industry has its nightmare PR situation, whether it’s food-safety issues for a restaurant...

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Neanderthal HR Policies Don’t Cut It in the Modern Age

grace bueckendorf 20.09.2016 Business, Marketing
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I have an unpopular opinion — many businesses are still in the dark ages of human resources. What do I mean by this? I mean that about 95 percent of your employees have your company’s best interests in mind. But, too often companies “protect” themselves...

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