I wrote this for Gorilla 76. If you take a peek at my business card, it’ll say I’m a “Thinker & Writer” here at Gorilla. But my job isn’t to think about writing or write about thinking … … and it certainly isn’t just writing. If it were, they’d...
I wrote this for Gorilla 76. The title says it all. I’m going to walk you through a few tips that will help you write good well. So why am I qualified to give this advice? Well, I write. A lot. In the past few months alone, I’ve written north of...
I wrote this for Gorilla 76's client Resource Label Group. A prominent medical device manufacturer has partnered with us to manufacture their equipment labels for upwards of 20 years. Recently, they approached us with a specification drawing of an identification nameplate for a cardiac mapping device for us...
Digital label printing is a huge opportunity for your brand and, to take it a step further, your entire company. And now is the time to seriously consider how you could leverage it to the fullest extent. To be clear, we’re not claiming digital is a...
I wrote this for Gorilla 76's client Resource Label Group. The packaging procurement process is not one-size-fits-all — not even close. It’s an amorphous process that varies by your brand’s size, label spend profile, industry segment and about every other factor imaginable. As such, there’s very...
I wrote this for Gorilla 76's client Resource Label Group. If your brand is setting out to develop, update or refresh your packaging, or search for new packaging suppliers, you’re probably not doing it for sport. You likely have a very clear objective in mind: Reducing packaging...
I wrote this for Gorilla 76's client Resource Label Group. Maintaining the proper level of packaging materials at your facility is an exercise in tight-rope walking. If you overcorrect in one direction, you incur undue risk. Overcorrect in the other and you incur undue cost. A label...
I wrote this for Gorilla 76's client Resource Label Group. The winds of change blew hard this year. Some markets shrunk while others grew, supply chain weaknesses were exposed and a pandemic kept many consumers at home where they did much of their shopping online. Brands in...